Let’s get one thing clear, Pibb Xtra is not a mainstream soft drink because it’s not for mainstream people. It’s awesome, incredible, unique spicy cherry flavor was made for awesome, incredible, unique people like you.  ​​ How’d Pibb Xtra get so, well, extra? It’s distinctive taste—which many describe as spicy sprinkled with the sweetness of cherries—is quite unforgettable, yet somehow underrated. ​ For so long Pibb Xtra has been seen as the underdog, but who said that was a bad thing? It's a badge to wear with pride, because Pibb is a pop made for all the underdogs out there—and there’s a lot of ’em. Folks who go against the grain and pick Pibb Xtra as their soda of choice to break away from the typical cola flavor. It’s an intense, bold, and delicious spicy cherry soda that is sure to become your favorite way to sip, any time of the day.​​ Enjoy a 12oz 12 pack full of extra unique flavor that makes Pibb Xtra, Pibb Xtra. If you know, you know.